By Alex Goldman
June 2, 2009
NEW YORK — The author of The Four Hour Work Week certainly works hard. In his keynote speech at the Mediabistro Circus here today, he showed audience members how to promote themselves and their business by using social media and other Web tools.
Ferriss’ current career started with the book. He’s big on data, so when his publisher objected to the original title of the book — ‘Drug Dealing for Fun and Profit’ — he tested several possible titles using Google AdWords.
He bid on key words like ‘world travel,’ ‘retire,’ and ‘learning languages.’ With the bids, he posted various links, each containing the text of one of more than a dozen possible book titles. The data said that The Four Hour Work Week was the best title.
(Via Internet News.)
